TechChange Learning Model Flyout
The flyout we installed to make the important information on the TechChange Learning Model more accessible to new students as they considered the purchase of a class.
Student Profile Page
Once the student has paid and is on-board, this page can be used by TechChange to gather/update certain personal information from a student.
TechChange Sales Funnel Redesign - Improving the Exchange of Information
Challenge: TechChange wants to improve the experience for visitors looking to purchase a seat in an online course. Users have to navigate through a series of 5-6 pages before completing a purchase. TechChange wants to:
Significantly reduce the amount of time it takes a user to purchase a course
Continue to provide rich information about the course they are purchasing
Ensure that user feel as though they are paying for a concrete purchase.
Given these objectives, TechChange requests an analysis of their sales funnel, including the course listing page, course information page, course application and purchase process, and post-purchase experience.
Solution: Based on our research, we developed alternatives and modifications to both the existing site layout and payment/registration system allowing for:
An improved and strengthened relationship between TechChange and its students, creating a more healthy, tailored exchange of information by each side.
An increaslingly personalized customer experience, with personal and payment information saved and resused, making for a better user experience.
A more concrete feeling of a purchase made for the student, increasing their overall investment satisfaction.
A solid information structure that better serves the needs of students during their decision-making process of buying a class.
Axure Digital Prototype: http://mdm79p.axshare.com Video of Prototype: https://paulmoser.tinytake.com/sf/MTc3MDE3XzExMTkyMTk