TechChange Sales Funnel Redesign - Improving the Exchange of Information

Challenge: TechChange wants to improve the experience for visitors looking to purchase a seat in an online course. Users have to navigate through a series of 5-6 pages before completing a purchase. TechChange wants to:

Significantly reduce the amount of time it takes a user to purchase a course
Continue to provide rich information about the course they are purchasing
Ensure that user feel as though they are paying for a concrete purchase.

Given these objectives, TechChange requests an analysis of their sales funnel, including the course listing page, course information page, course application and purchase process, and post-purchase experience.

Solution: Based on our research, we developed alternatives and modifications to both the existing site layout and payment/registration system allowing for:

An improved and strengthened relationship between TechChange and its students, creating a more healthy, tailored exchange of information by each side.
An increaslingly personalized customer experience, with personal and payment information saved and resused, making for a better user experience.
A more concrete feeling of a purchase made for the student, increasing their overall investment satisfaction.
A solid information structure that better serves the needs of students during their decision-making process of buying a class.

Axure Digital Prototype: http://mdm79p.axshare.com Video of Prototype: https://paulmoser.tinytake.com/sf/MTc3MDE3XzExMTkyMTk

G.A. Projects Page

Course Listing Page

The course listing page, which we shortened based on feedback from users annoyed with the need for excessive scrolling.

TechChange Learning Model Flyout

The flyout we installed to make the important information on the TechChange Learning Model more accessible to new students as they considered the purchase of a class.

Student Profile Page

Once the student has paid and is on-board, this page can be used by TechChange to gather/update certain personal information from a student.

Course Listing Page

The course listing page, which we shortened based on feedback from users annoyed with the need for excessive scrolling.

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Process:

G.A. Projects Page

PAUL MOSER

UX DESIGNER

TechChange Sales Funnel Redesign - Improving the Exchange of Information

Challenge: TechChange wants to improve the experience for visitors looking to purchase a seat in an online course. Users have to navigate through a series of 5-6 pages before completing a purchase. TechChange wants to:

Given these objectives, TechChange requests an analysis of their sales funnel, including the course listing page, course information page, course application and purchase process, and post-purchase experience.

TechChange Sales Funnel Redesign - Improving the Exchange of Information

Challenge: TechChange wants to improve the experience for visitors looking to purchase a seat in an online course. Users have to navigate through a series of 5-­6 pages before completing a purchase. TechChange wants to:

Given these objectives, TechChange requests an analysis of their sales funnel, including the course listing page, course information page, course application and purchase process, and post­-purchase experience.

Challenge: TechChange wants to improve the experience for visitors looking to purchase a seat in an online course. Users have to navigate through a series of 5-6 pages before completing a purchase. TechChange wants to:

Given these objectives, TechChange requests an analysis of their sales funnel, including the course listing page, course information page, course application and purchase process, and post-purchase experience.