REI Camping Microsite - Streamlining the Trip Planning Process

Challenge: Create a website that will help people plan and manage their camping trips. The website will be true to REI’s brand in look, feel, and tone but exist separately from REI.com. The website will:

• Allow users to find and book camping destinations

• Allow users to discover and book (if applicable) other outdoor activities to take part in while camping

• Provide an interactive trip checklist based on location, time of year, age of campers, types of activities planned, number of campers in group, and any other important criteria that arises during user research

• Provide a way for multiple campers to plan all aspects of a trip together

• Allow users to purchase products available already on REI.com directly from this new website

Solution: REI's Committed to Camping Microsite. This site combines the functionality of REI's existing website (www.rei.com) with an ability to gather and share information about camping-trip related purchases and plans with fellow trip takers. When there is so much competition for people's time, planning a trip should leverage evolving online technology and not become a stumbling block to users’ camping experiences.

Axure Digital Prototype: http://11zp6x.axshare.com/        Video of Prototype: http://paulmoser.tinytake.com/sf/MTc0Njc4XzExMDU4ODM