PAUL MOSER
UX DESIGNER
Amazon Kindle Application - Socializing the Reading Experience
Challenge: Amazon wants to increase customer engagement by introducing a social aspect to the Kindle application reading experience, allowing readers to comment on and discuss the books they’re reading.
Solution: Create the content, context and platform for readers to have conversations about books within the existing Kindle application. Features we looked to add to achieve our goal included increased curation and personalization through data visualization, a discussion guide as well as increased social sharing.
Axure Digital Prototype: http://24spmv.axshare.com Video of Prototype: https://paulmoser.tinytake.com/sf/MTc2NjYxXzExMTc0Mzc
What the user sees when they start the Kindle application.
Here the user can look at titles picked specifically for them, rated by friends and/or recommended by friends.
The user also has a fly-out menu where they can navigate to their Library as well as alter their system settings.
What the user sees when they start the Kindle application.
Process: